All new EyeQue products include a free one-year subscription for the first account activated on the new product. Once the recipient activates their account, they will have one year of free service. After one year, they can renew their subscription for $4.99 per year. If the serial number of the product you are gifting has been previously used to activate an account, the recipient will be required to purchase a subscription. So, if you plan to gift your current device to someone, they will need to purchase a subscription.